Olympique Lyonnais ( Lyon ) launch with adidas the first ever 3D football shirt as part of their 3rd Kit for the OL 2012-13 Season.
Inspired by the whole tradition of this “ville des Frères Lumière”, town where the cinema is “born” and in a city full of “trompe l’oeil” walls.
NIKE is now the new main NFL sponsor and here comes the very first spot as part of the brand’s Fast is Faster campaign.
Nike NFL athletes Troy Polamalu, Calvin Johnson, Darrelle Revis, LeSean McCoy, Ndamukong Suh, Alex Smith, Larry Fitzgerald, and Marshawn Lynch are featured, as well as NFL official Mike Carey.
The 2012 AT&T MLS All-Star Game on July 25 in Philadelphia will be the world’s first “smart soccer match” thanks to adidas soccer and their miCoach Team Tracking System. miCoach is a platform of devices and software.
By collecting a player’s movement and cardio data during competition, its aim is to help coaches build a training plan specific to that player’s needs.
Yesterday NIKE was unveiling the whole new french national team AWAY jersey kit 2012-2013.
French NBA player Boris DIAW made the official black&white release pictures with famous athletes and musicians such as : Laure BOULEAU, Steve NASH, Carl LEWIS, Brodinski, 1995…
Check the PICS and the VID after the jump.
NIKE is unveiling today the whole new FRENCH NATIONAL TEAM away kit 2012-2013, constructed with Nike Dri-FIT technology to wick moisture and is made out of 23 percent lighter fabric with 20 percent stronger knit structure than previous versions.
The jerseys feature laser-cut ventilation to promote localized cooling.
adidas revealed last week the Official Match Ball for the UEFA Champions League Final Munich 2012 – the adidas Final Munich.
Nike will pay tribute to those who won College Basketball National Championship in Nike footwear and apparel by outfitting them with the Nike Hyper Elite Platinum uniform. The specially designed short and jersey combination will be worn by nine of the nation’s top college basketball teams in select games during the 2012 season. Read more